Compared with eye-catching renewable power technologies like wind turbines and solar panels, energy efficiency is nearly invisible. But advocates say doing more with less power may be an even more critical weapon in the fight against climate change and offers big economic benefits, too.
Last week, the world’s two biggest economies — and also the two biggest emitters of greenhouse gas emissions — came to a historic agreement. The US and China jointly announced a deal to cut carbon emissions, reduce greenhouse gases, and tackle climate change.
Building on strong progress during the first six years of the Administration, today President Obama announced a new target to cut net greenhouse gas emissions 26-28 percent below 2005 levels by 2025. At the same time, President Xi Jinping of China announced targets to peak CO2 emissions around 2030.
However you may feel about such avid admiration, marketers value it highly. Displaying an ad in your search results is one thing; displaying a perfectly targeted message at just the right time is another. Call it creepy if you will — but marketers call it “market segmentation.”