New Study Reveals What Buyers Want In An Energy-Efficient HomeBuilder, November 25, 2014
Have you ever been at a dinner party and the person next to you starts telling you what they do for a living, and before you know it you have no idea what they’re actually talking about, but you just keep nodding politely, smiling and saying, “u-huh” in all the appropriate places?
That’s what most Americans are doing when you’re talking to them about energy efficiency and sustainability. And that’s a shame because there’s a REAL opportunity for you in selling more efficient, greener homes. Let’s start there, and then we’ll dive into how to change the language.