NY Times Takes a Quick Look at Opower’s IPO

Energy Efficiency Industry 4.0

Energy-Saving Company Set for Public Offering

The New York Times, April 3, 2014

For decades, regulators, environmental advocates and utilities have struggled to persuade consumers to use less electricity.

Now, a fast-growing company that has shown promising results by rewarding energy misers with smiley faces on their monthly statements is taking its concept to Wall Street with an initial public offering of its stock, set for Friday.

The company, Opower, which helps utilities use competition among neighbors to encourage residential customers to cut their electric use, hopes to raise more than $100 million through a stock sale that could leave it with a value close to $1 billion.

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