Tech Giants Competing to See Who Can Build the Greenest Data Centers

Industrial Efficiency

Microsoft’s Built-In Power Plants Could Double Data Center Efficiency

Wired, November 12, 2013

There’s a new arms race in the tech industry. But instead of racing to build faster chips, slicker smartphones or larger social networks, tech giants are competing to see who can build the greenest data centers.

Last year, Apple pledged to ween itself off coal. Facebook is working to at least use more renewable energy. And Google is trying various schemes to cut its emissions, such as using toilet water to keep its data centers cool.

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Energy Efficiency Again Top Data Center Concern, According to Fall Survey Results from Emerson Network Power

Telecom Reseller, November 12, 2013

Columbus, Ohio [November 12, 2013] – Data center energy costs and equipment efficiency is once again a top-of-mind issue for data center managers, according to a fall survey of data center users from Emerson Network Power, a business of Emerson (NYSE: EMR) and a global leader in maximizing availability, capacity and efficiency of critical infrastructure.

The fall installment of the biannual survey, sponsored by Emerson Network Power, polled members of the Data Center Users’ Group® (DCUG), an association of influential data center, IT and facility managers, and captured input from more than 150 respondents across North America. The questions covered a variety of data center topics including energy efficiency, data center monitoring, capacity constraints, third-party colocation providers and heat and power density.

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