Tag Archives: selling

sparking flame

Sparking the Energy Efficiency Flame

Sparking the Energy Efficiency Flame

Selling energy efficiency: Leaders talk tactics The Herald Sun, February 8, 2015 At a conference about increasing energy productivity, John Palmour, chief technology officer and co-founder of Cree, said energy efficiency is a very difficult sell. “On its own, it is not sexy,” he said. “It does not motivate buyers.” But when companies develop products

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