Tag Archives: outreach

paybacks customer engagement

Ask the Expert: How Do You Build Successful Customer Engagement?

Ask the Expert: How Do You Build Successful Customer Engagement?

Question: How Do You Build Successful Customer Engagement for Efficiency or Distributed Energy Programs? Gita Subramony, ERS, for Zondits Answer: Energy efficiency and distributed energy incentive programs, along with technical assistance programs, have not only been driving forces for utility resource acquisition, but have also helped transform the market for efficient equipment, emerging technologies, and distributed

market-segmentation clean energy sector

Using Market Segmentation Effectively for EE Programs

However you may feel about such avid admiration, marketers value it highly. Displaying an ad in your search results is one thing; displaying a perfectly targeted message at just the right time is another. Call it creepy if you will — but marketers call it “market segmentation.”

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